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Description
Enterprise and Small Business: Principles, Practice and Policy 3rd Edition, ISBN-13: 978-0273726104
[PDF eBook eTextbook]
- Publisher: Pearson Education; 3rd edition (July 25, 2012)
- Language: English
- 545 pages
- ISBN-10: 0273726102
- ISBN-13: 978-0273726104
“This book is probably the best general small business text available at present.” Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK
Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering hot topics such as e-commerce, leadership and venture capital. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this 3rd edition while building on the foundations of the first has been extensively revised and updated.
Key features: * Twenty-four chapters covering the most essential and contemporary topics taught on small business and enterprise courses * Contributions from leading international academics, each a subject specialist in the field * Strong theoretical and research pedigree ensures high degree of academic credibility * Encourages critical thinking through challenging discussion questions * Provides students with a guide to further study and weblinks
Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and post-graduate level.
Sara Carter is Professor of Entrepreneurship in the Department of Management and Organization, University of Stirling, UK.
Dylan Jones-Evans is Adjunct Professor of Entrepreneurship at the Turku School of Economics and Business Administration in Finland, and Director of the National Entrepreneurship Observatory at Cardiff University, UK.
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